As AI floods digital channels with endless content, marketers face a new challenge: attention is harder to earn, trust is harder to build, and digital experiences are becoming increasingly interchangeable.
At the same time, the physical world is experiencing a resurgence. From experiential activations and live events to out-of-home advertising and place-based media, brands are rediscovering the power of real-world experiences to create emotional connection, cultural relevance, and lasting impact.
Join us for a thought-provoking conversation with industry leaders as we explore why IRL marketing is having its most powerful moment in years. We’ll discuss how marketers can balance AI-driven efficiency with authentic human engagement, where experiential and outdoor media fit into the modern marketing mix, and how brands can create memorable experiences that cut through the noise of an increasingly automated world.
Whether you’re a brand marketer, agency leader, media professional, or growth strategist, you’ll leave with fresh insights into how the most innovative organizations are combining technology and human connection to drive attention, trust, and business results.
Date: Wednesday, August 19, 2026
Time: 5:30 PM – 8:00 PM
5:30 – 6:00 pm | Arrival & Networking
6:00 – 6:45 pm | Panel Conversation
6:45 – 7:00 pm | Audience Q&A
7:00 – 8:00 pm | Networking
Light Bites and Refreshments
Ticket Cost:
Early Bird Pricing EXTENDED: $29
Current members of AMA New York receive free admission – please use the promotional code sent out. Didn’t receive your member discount? Please email [email protected]
Location: OUTFRONT Media, 90 Park Avenue, New York City
Panelists:
Carina Ertl, Chief Marketing Officer, Bucherer USA
Carina Ertl is a global luxury marketing executive and business leader who serves as Chief Marketing Officer and Chief Digital Officer of Tourneau Bucherer USA. Since 2019, she has led the transformation and unification of the iconic Tourneau and Bucherer brands, driving brand growth, digital innovation, e-commerce expansion, and customer engagement across the luxury timepiece and jewelry market. With previous leadership roles at Swarovski and private equity-backed luxury brands, Ertl brings extensive expertise in global branding, digital strategy, and business development. A passionate advocate for women in business and emerging leaders, she is a sought-after speaker, educator, angel investor, and founder of CDL Global Ventures. Her career began in journalism and media, and she holds an MBA from the Stanford Graduate School of Business, along with advanced degrees from the University of Munich.
Gokce Kunt, VP Marketing, Sunglass Hut North America (EssilorLuxottica)
Gokce Kunt is a marketing executive with 25 years of experience specializing in brand strategy, brand building and accelerating omnichannel business growth across both the FMCG and Retail sectors. She currently serves as the Head of Marketing for Sunglass Hut North America at EssilorLuxottica, where she leads the brand’s strategic vision, retail innovation and commercial marketing initiatives across the region.
Prior to her current role, Gokce spearheaded dual functions as the Head of Marketing and Growth at FLO Group, successfully driving end-to-end brand expansion. Her extensive career features leadership positions at global and regional powerhouses, including her tenure as Marketing Director for the Waters and Beverages division at Danone. Throughout her career, she has also held key strategic roles at industry-leading companies such as The Coca-Cola Company, Pladis and Grand Vision consistently transforming brand narratives into measurable commercial success.
Stacy Minero, Chief Marketing and Experience Officer, Outfront Media
Stacy Minero joined OUTFRONT as Chief Marketing and Experience Officer in December 2025. She is a recognized marketing and media leader with deep expertise in brand building, creative innovation, and cultural storytelling. She has held senior roles at Epic Games, Twitter, Mindshare, and Mediavest – shaping global strategy for Unreal Engine’s creator ecosystem, launching Twitter ArtHouse to elevate Creator-led brand campaigns, and leading integrated media strategies for major brands including American Express, Coca-Cola, P&G, and Hershey. Across these roles, Stacy has driven growth by uniting creativity, technology, and culture, experience she now brings to her role at OUTFRONT.
Angelica Munson, Former Chief Digital Officer, Shiseido
Angelica Munson is a global marketing and digital transformation executive with over two decades of experience building prestige and luxury brands across beauty, fashion, and retail. She has held senior executive roles at Shiseido Group, Fast Retailing, and Estée Lauder, leading large cross-functional teams and driving integrated digital strategy across North America, Europe, and Asia. As Global Chief Digital Officer at Shiseido Group, she oversaw enterprise-wide transformation across multiple brands, scaled a first-party consumer database, and launched a Beauty Tech Lab where AI-powered skin diagnostics. Her work spans eCommerce, AI and data strategy, CRM, and digital operations — with a consistent focus on moving organizations from fragmented efforts to scalable, consumer-centric growth.
Alicia Parker, Chief Marketing Officer and Managing Director, Tishman Speyer
Alicia Parker is Chief Marketing Officer and Managing Director at Tishman Speyer, where she leads the firm’s global marketing, communications, and sponsorship strategy across its $65B portfolio spanning mixed-use destinations, residential, industrial, sports and entertainment, flexible workplace, and venture businesses. A recognized brand and growth leader, she sits at the intersection of marketing, technology, and business transformation, helping shape how one of the world’s leading real estate firms creates value, builds customer relevance, and differentiates its iconic destinations, including Rockefeller Center and Mission Rock. Parker is driving the integration of AI, data, and emerging technologies to reimagine customer engagement, personalization, and the future of place. Prior to joining Tishman Speyer, she held leadership roles at Ralph Lauren, The Peninsula Hotels, and Casper Sleep, and earlier advised global brands including Samsung, Sony, Boeing, HP, Levi’s, Mastercard, and MTV Games. Across a career spanning real estate, technology, hospitality, fashion, retail, media, beauty, and financial services, Parker has consistently accelerated growth by bringing together brand strategy, innovation, and customer experience to deliver lasting business impact.
If you have questions email [email protected]