As AI floods digital channels with endless content, marketers face a new challenge: attention is harder to earn, trust is harder to build, and digital experiences are becoming increasingly interchangeable.
At the same time, the physical world is experiencing a resurgence. From experiential activations and live events to out-of-home advertising and place-based media, brands are rediscovering the power of real-world experiences to create emotional connection, cultural relevance, and lasting impact.
Join us for a thought-provoking conversation with industry leaders as we explore why IRL marketing is having its most powerful moment in years. We’ll discuss how marketers can balance AI-driven efficiency with authentic human engagement, where experiential and outdoor media fit into the modern marketing mix, and how brands can create memorable experiences that cut through the noise of an increasingly automated world.
Whether you’re a brand marketer, agency leader, media professional, or growth strategist, you’ll leave with fresh insights into how the most innovative organizations are combining technology and human connection to drive attention, trust, and business results.
Date: Wednesday, August 19, 2026
Time: 6:00 PM – 7:30 PM
Check-in & Welcome: 6:00 – 6:15
Panel Discussion: 6:15 – 7:00
Q & A | Networking: 7:00 – 7:30
Light Bites and Refreshments
Ticket Cost:
Early Bird: $29
General: $39
Location: Outfront Media, 90 Park Avenue, New York City
Panelists:
Carina Ertl, Chief Marketing Officer, Bucherer USA
Carina Ertl is a global luxury marketing executive and business leader who serves as Chief Marketing Officer and Chief Digital Officer of Tourneau Bucherer USA. Since 2019, she has led the transformation and unification of the iconic Tourneau and Bucherer brands, driving brand growth, digital innovation, e-commerce expansion, and customer engagement across the luxury timepiece and jewelry market. With previous leadership roles at Swarovski and private equity-backed luxury brands, Ertl brings extensive expertise in global branding, digital strategy, and business development. A passionate advocate for women in business and emerging leaders, she is a sought-after speaker, educator, angel investor, and founder of CDL Global Ventures. Her career began in journalism and media, and she holds an MBA from the Stanford Graduate School of Business, along with advanced degrees from the University of Munich.
Stacy Minero, Chief Marketing and Experience Officer, Outfront Media
Stacy Minero joined OUTFRONT as Chief Marketing and Experience Officer in December 2025. She is a recognized marketing and media leader with deep expertise in brand building, creative innovation, and cultural storytelling. She has held senior roles at Epic Games, Twitter, Mindshare, and Mediavest – shaping global strategy for Unreal Engine’s creator ecosystem, launching Twitter ArtHouse to elevate Creator-led brand campaigns, and leading integrated media strategies for major brands including American Express, Coca-Cola, P&G, and Hershey. Across these roles, Stacy has driven growth by uniting creativity, technology, and culture, experience she now brings to her role at OUTFRONT.
Angelica Munson, Global Marketing and Digital Transformation Executive
Angelica Munson is a global marketing and digital transformation executive with over two decades of experience building prestige and luxury brands across beauty, fashion, and retail. She has held senior executive roles at Shiseido Group, Fast Retailing, and Estée Lauder, leading large cross-functional teams and driving integrated digital strategy across North America, Europe, and Asia. As Global Chief Digital Officer at Shiseido Group, she oversaw enterprise-wide transformation across multiple brands, scaled a first-party consumer database, and launched a Beauty Tech Lab where AI-powered skin diagnostics. Her work spans eCommerce, AI and data strategy, CRM, and digital operations — with a consistent focus on moving organizations from fragmented efforts to scalable, consumer-centric growth.
Angelica is the Founder of a premium wellness venture, an angel investor, and a strategic advisor to companies at inflection points where digital strategy, consumer insight, and organizational change must move together. She has served on the board of Violet Grey, the World Economic Forum’s W3.0 Committee, and advisory boards for leading technology and research firms. Angelica now resides in NYC with her family and rescue dog, Charlie
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