Inclusive By Design

Who Is Your Marketing Overlooking?
How Inclusive Thinking Creates Better Experiences, Innovation & Growth

Every product, customer experience, and marketing campaign is shaped by assumptions about whom the brand needs to serve, which are informed by existing data, processes, and ways of working that may not reflect the full market. When those assumptions leave people out, businesses miss customers, insight, revenue, and entire market opportunities.

The organizations pushing innovation are asking better questions: Who are we overlooking? What barriers are we inadvertently creating? And what becomes possible when we design for more people from the start?

Join AMA New York for a conversation that explores the intersection of inclusive innovation and marketing. We’ll discuss how organizations are applying inclusive thinking across product development, accessibility, customer experience, cultural insights, and marketing strategy to build products, services, and brands that are inclusive by design.

Moderator:

Karen Lynch, Chief Programming Officer & Chief of Staff, Greenbook

Speakers:

Lola Bakare, Award-Winning Author & Marketing Strategist

Lola Bakare is an innovative marketing strategist and the creative force behind the #responsiblemarketing movement. As the founder and owner of be/co, a boutique consultancy firm, Lola empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops. Her groundbreaking initiative, Maximize The Movement™, won gold at the inaugural Anthem Awards, which celebrates mission-driven work globally.

With a career spanning leadership roles at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, Lola has shaped initiatives for iconic brands such as Gatorade, Ronzoni, and Smirnoff. As a consultant and speaker, she has partnered with notable companies across industries including Merck, Typeform, IBM, LinkedIn, Irvine Company, Novo Nordisk, OCVibe, Bloomi, Wilmington Trust Bank, Taylor Morrison, Thought Exchange, Vimeo, The Tory Burch Foundation, Pinterest, Kindred, Digital Undivided, & LiveRamp. Her contributions to the industry earned her a spot on Adweek’s 2023 Creative 100 List and recognition in Insider as one of the 13 Top Consultants and Experts advancing diversity in advertising.

Susette Brooks, Director of Inclusive Marketing, Penguin Random House

Susette Brooks is an award-winning writer, educator, and marketing strategist. She is the Director of Inclusive Marketing at Penguin Random House where she helps drive multicultural audience growth by developing inspiring campaigns, creating tools and resources for marketers, identifying strategies that reinforce DEI values, and providing thought leadership on tactics to reach underserved audiences. Susette is also commander of a public affairs unit in the New Jersey Army National Guard and a visiting lecturer at the Massachusetts College of Art & Design. Having earned a Master of Fine Arts in Nonfiction from Goucher College, Susette believes in the power of storytelling to connect us all. She lives in Philadelphia, Pennsylvania.

Angela Lean, Senior Accessibility Program Manager, Microsoft

Angela Lean is a Senior Business Program Lead with the Office of Accessibility at Microsoft. She focuses on programming related to accessibility first AI solutions, the NGO partner ecosystem, and other programs. She is an accessibility change agent with an extensive background in community advocacy, marketing, and program management experience. She has an MBA from the NYU Stern School of Business and a BA from Yale. A mom of two young adults, she lives in New York City.

Fred Moltz, Chief Accessibility Officer, Verizon

Fred is the Chief Accessibility Officer at Verizon. Fred’s experience includes over 26 years at Verizon in multiple Strategic & Leadership roles, including the last 11 years building Verizon’s Accessibility Program from the ground up. Fred’s mission is to provide continued leadership that incorporates Accessibility by Design in all aspects of Verizon that will provide exceptional experiences for all Employees and Customers – which now includes AgeTech. Fred and his team work daily to engage everyone and reimagine accessibility. In addition to his daily responsibilities, Fred serves on the Board for Disability Rights New Jersey and Perkins School for the Blind’s Advisory Council.

Date: October 1^st, 2026
Time: 5:30 PM – 8:00 PM

5:30 – 6:00 pm | Arrival & Networking
6:00 – 7:00 pm | Panel Conversation
7:00 – 7:15 pm | Audience Q&A
7:15 – 8:00 pm | Networking, Light Bites + Refreshments

Ticket Cost:
General Entry: $13
Come Together: 2 Tickets for $20
Register with a colleague, friend, or fellow marketer and receive two general entry tickets for $20
Chapter Members: FREE
AMA New York members receive free admission; use the registration code sent. Didn’t receive the member discount?

LIMITED CAPACITY | REGISTRATION CLOSES ON SEPTEMBER 29th – NO WALK-INS.

Location: Fordham University | Gabelli School of Business
140 West 62nd Street | New York, NY 10023

If you have questions, email [email protected]