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Sonic Branding: What Does a Brand Sound Like?

Sonic Branding has come a long way since commercial jingles. Today it only takes a few notes or sounds to recognize iconic brands such as Intel or AT&T. Just as we be driven to salivate over the sizzle of Chili’s fajitas, these audio signatures connect with consumers on an emotional level. They’ve also been proven to boost marketing KPIs and increase sales.

Join AMA New York board member and former WNYC Studios executive Peter Weingard and Joel Beckerman, founder of Made Music Studio and the author of Sonic Boom: How Sound Transforms How We Think, Feel and Buy for an intimate, lively discussion on the power of sound in marketing. Plus, a live interactive musical performance from MMS Producer Lucas Murray, showcasing the delicious sonic identity recently launched by Tostitos.


Free for AMA New Yorkmembers, $20 for non members. Space is extremely limited.

Location: Made Music Studios – 50 Broad St 20th Floor

For general program-related questions please email [email protected]