This critical session during Advertising Week New York will explore key findings from AMA New York’s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US and China in partnership with YouGov, Kadence, Greenbook and Charney Research.

With the trade dispute as our backdrop, we’ll focus our discussion on the “digital disconnect” between consumers wary of the negatives of adtech (and in America, unconvinced of its positives) and a marketing industry convinced of the merits of the changes and in some ways, oblivious of this pushback. We will also look at signs that US consumers are wearying of the social media boom – and that “buy American” and “buy Chinese” have gained traction with the trade tensions.

This provocative panel will explore how forward-thinking companies can address tech-lash and inoculate themselves against nationalistic reactions that may impact their brand.