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What Kind of Flower Brand Stops Selling Red Roses on Valentines Day?


What kind of flower brand stops selling red roses on valentines day?

Bloom & Wild did just that. Why? Because people didn’t want them. Attest’s consumer profiling found that red roses weren’t such a romantic staple after all. So the brand did something unthinkable—find out what happened next here. (*drumroll, please*):

  • They saw a 4X increase in Valentine’s Day sales.
  • Their press coverage jumped by 51%.
  • They achieved their goal of being the most-talked-about floral brand—on the busiest day of the year for their industry.

Who doesn’t love a li’l data-driven rebellion?

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