Tag: Strategy

Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.

Brand governance used to be all command and control. No more. Brands are out of control. Here is a new approach for managing brand with empowered consumers.

Content shock—we are bombarded by an astounding amount of content every day. Up against these statistics, can your content marketing still succeed?

Need marketing training to update your skills and professional certifications to document your expertise?. Check out these online learning resources

Here is a content marketing model that helps you break through and have impact—especially for companies with low budgets and scarce time and manpower.

Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.

By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all

AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.