Tag: Strategy

It isn’t easy to stay current through marketing change. Here are ideas for sorting through the clutter and keeping up with marketing innovations.

The NYC is the largest chapter of the American Marketing Association with a strong focus on member value, collegiate relations, and volunteerism.

J. Walter Thompson Co. ended in 2019. 1964 Advertising Age charted its history that seemed to “peculiarly to match the whole history of modern advertising.”

Will rebranding “climate change” finally persuade people to take action? Certainly not! In fact, it would be counterproductive.

The Nike brand problem question has been driven by controversy this year–but is there a problem with Colin Kaepernick, Betsy Ross flag, China & #MeToo?

The AMA New York is an award-winning chapter. As recipient of the Chapter Excellence Award for Membership Excellence, we are recognized for member value.

The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?

Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.