Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. Moving from a big agency to a client is a hero’s journey.
The AMA hosted a virtual networking event for marketers that set attendance records, connecting AMA members from the tri-state chapters–and beyond.
Marketing networking may not be your top priority now. But here is a May 7 opportunity to connect with top marketers in the AMA network. Join us.
Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
Making virtual meetings work is more important than ever as organizations face the realities of the global pandemic of the coronavirus. Here are key tips.
Recap of the AMA New York panel discussion, “From Insights to Action: Creating True Customer-Centricity,” at Salesforce’s New York City Headquarters.
Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity
Generic brands have been tried through the decades and always fail. Brandless, the disruptive generic product line is the latest failure. Here’s why brands matter.
If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
