Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems…
Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and stay sharp on…..
No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.
Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.
Margaret Molloy has completed various “tours of duty” to become the marketing executive she is today. That started with her childhood spent growing up on a dairy farm in Ireland and then included more formal training in diverse areas from government to tech to product marketing.
2020 has changed the marketing environment and increased conversations about diversity and inclusion within the field, forcing marketers to implement new tactics to create a new type of workspace. When we are talking about young women in a professional environment, we understand that some can feel isolated at times. The lack of support, recourse, and tools create an extra step on the hard road to success.
It’s pretty much cliche now to say times have been challenging for everyone. While certainly not as difficult as healthcare and other front-line workers, Marketers have borne significant disruptions, budget cuts, layoffs, and furloughs. And many of these disruptions will be permanent.
Content Marketing expert Robert Rose hosted the epitome of a “power lunch workshop” at AMA New York’s inaugural Marketer’s Toolkit Workshop, “Treating Audiences Like Customers – Investing in Audience Personas.”
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
