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Tag: marketing

10 Publishing Strategies for B2B Content Marketing Leaders

There are thousands of tools for marketers, but the underlying processes start with a basic approach and big picture thinking. Without taking the time to really think about the content creation process, publishing bottlenecks and wasted money will take over – not to mention team frustration.

5 Holiday Advertising Questions For Best Return on Advertising Spend

Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the year of acceleration, especially with how social media influences how we spend our advertising dollars.