Neuroscience and Marketing: Better Communication Through Neuroscience
October 16, 2017 Neuroscience and marketing–that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood
October 16, 2017 Neuroscience and marketing–that is what attracted a near-capacity audience at the AMA Executive Circle October 2017 meeting hosted by New York Blood
Unleashing the Innovators, the latest book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, was launched at the global headquarters Ogilvy & Mather last night. The board of directors of the American Marketing Association New York was there to celebrate with Jim.
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.
We visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable.
Embracing the future of marketing, the American Marketing Association New York inducted four outstanding marketers into……
At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink,…..
AMA New York, BrandSpark and Dapresy have released the results of the first annual American Marketers Survey. View the results.
New York American Marketing Association (AMA New York) live events will make a major difference in your professional life. Watching a streaming live…..
Gary Briggs, CMO of Facebook, shares insights on future marketing trends and past events that were tipping points in his career.
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