Branding in M&A is rising. Brand can be a significant asset in driving transaction values. You need brand strategy….
The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe after a thorough brand rationalization study.
I recently interviewed content marketing expert, speaker and New York Times best-selling author, Jay Baer. After watching his engaging, insightful keynote speech at Content Marketing World, I reached out to learn more about how marketers can create courageous content to stand out in today’s crowded, noisy digital landscape.
Using LinkedIn can boost your career, enhance your influence, and grow your business. We spoke to Josh Steimle, author of 60 Days …..
Marketing during COVID-19 and the resulting economic disruption has marketers especially…….
Starting a new brand as an entrepreneur is a tall order. AMA New York spoke to Paul Cunningham, founder of Leather Head ……
The American Marketing Association of New York spoke with Deloitte Digital’s Alan Schulman about
The football brands that really matter are brands you might not have heard of–unless you are a player, coach, or parent. They are the helmet brands. Here are the four companies making the top five rated helmets.
Ogilvy Consulting’s Laura Masse, talks about blockchain as a brand trust machine. Laura is the author of the book Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands and Transform Business.
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
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© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
