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Tag: flexibility

Want Brand Equity? Deploy Working Moms

We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?

Building a Culture-Shifting Brand

The number of women working outside of the home is the lowest it’s been in 34 years. The pandemic has exacerbated the gaps for women in the workplace, but even before the pandemic, mothers were lacking the support they needed from employers.