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Tag: consumer

Duda Kertesz, President of J&J Skin Health, Driving Brand Equity: Women Leading the Way Profile

Duda Kertész is truly a Global Leader. She is President of U.S. Skin Health, Johnson & Johnson Consumer Health. With over two decades of experience in consumer healthcare across Latin America and the United States, Duda is known for her ability to shape business strategy, drive brand equity and consumer advocacy as well as build high-performing, diverse teams with strong inclusive culture.

How COVID-19 Changed Media and Entertainment

How many network, cable, broadcast, and streaming shows did your family and friends recommend to you last year? Seeking escape in 2020, many people understandably turned to the power of media and entertainment.

5 Holiday Advertising Questions For Best Return on Advertising Spend

Consumers are likely to spend generously this holiday season despite Covid disruption, and so it’s time for marketers to capitalize on the 2020 holiday advertising season. 2020 will be hailed as the year of acceleration, especially with how social media influences how we spend our advertising dollars.