Interested in sports marketing? Join the American Marketing Association New York and talk to one of the city’s leading professionals in the field of marketing a major sports franchise. We talked to Mark Fine, Executive Director of Marketing for the team, with a preview of his talk on how the franchise goes to market.
With snack habits changing and snack marketers are changing, too. In light of Hershey’s launch of Hershey’s Gold, Mars buying into KIND Bars, and Nestle getting out of the candy business, we went out to talk to people about how they snack.
Iconic fashion brands appear in nearly every exhibit at the new MoMA exhibition Items: Is Fashion Modern? The American Marketing Association visited the Museum of Modern Art’s newest exhibition to see what brands DO belong in a museum…
We are proud to announce the open call for nominations for the 2018 Marketing Hall of Fame. The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.
Most people associate marketing with Madison Avenue but that’s under the bright lights of Broadway that the American Marketing Association of New York found brilliance in entertainment marketing. We interviewed Jimmy McNicholas, an expert at marketing live theater. As the Senior Creative Director at SpotCo, he and his team are behind some of Broadway’s biggest brands, from Cats to Hamilton to Kinky Boots and The Great Comet.
We visited Matrixx Initiatives to interview CEO M’Lou Walker on the innovative approach to media buying of television time–highly targeted, extremely flexible and exactly measurable.
Embracing the future of marketing, the American Marketing Association New York inducted four outstanding marketers into……
At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink,…..
The New York American Marketing Association (NYAMA) is changing its name to American Marketing Association New York,……
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
