Online review sites are a critical part of brand management. Brand ratings and reviews drive traffic to your site or drive customers away.
In today’s crowded, noisy marketplace, it’s harder and harder for brands to stand out. Yet getting the attention of consumers is critical to business success. And that takes relevance. Jesse Purewal, a partner at Prophet, the brand consultancy behind the Brand Relevance Index® talks about what makes a brand relevant, which brands succeed, and what relevance achieves.
By Lisa Merriam Member, Board of Directors Modern PR blends old-fashioned media outreach, search engine optimization, use of social media and influencer marketing. Getting all
The AMA New York is hosting a webinar: The New Content Culture with specific tips on you can use content marketing to power your brand and profitable growth.
Bob Kahn, past president of the American Marketing Association New York, and Senior Vice President at Elateral talks about Advertising Week New York 2018.
AMA Marketing Week #AMAMW celebrates curiosity. It is a week of programming and content designed to equip you for business challenges facing brands and companies today.
If you haven’t seen this classic George Carlin bit “Advertising Lullaby” in a while, it’s definitely worth a refresher.
Who is winning the Cola Wars? Two Columbia Business School experts analyze 50 years of Coke and Pepsi ad campaigns for Vanity Fair Magazine.
Unsavory strategy? Giving a voice to their audience? Here is what our readers had to say about Nike’s controversial new ad.
Americans don’t trust brands like they used to. Various tracking studies show a decades-long decline in what Forbes magazine calls a “consumer trust crisis.” The American Marketing Association New York caught up with Kylie Wright-Ford, the new CEO of the Reputation Institute to ask her what companies can do to earn and keep brand trust.
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
