The money for NCAA student athlete compensation and paid endorsements comes from marketing brands. How can marketers make it work for everyone?
Unboxing videos are an influencer marketing phenomenon that is attracting huge audiences and that is moving products off the shelf.
The AMA New York’s Brilliance in Marketing series talks to board member Craig Charney, who led our Future of Marketing research study. He shared some of the highlights of the study that focused on consumer attitudes in China and the US. in this time of economic conflict and rapid technological change.
AMA New York and CKGSB Americas are co-hosting a U.S. and China forum discussion about the implications of the research with marketing leaders from both the U.S. and China.
Join AMA New york and enjoy benefits that can enhance your career and expand your network in the world’s most dynamic business city.
Networking tips were in store at the latest AMA New York event. At networking events, a few changes in your approach can foster better connections.
In marketing today, everything is becoming more measurable. Brand economist Tracy Chong, of Strata Insights talks about measuring intangibles and brand.
Email marketing effectiveness tops all other digital marketing techniques by a factor of four to one. Here are statistics and practical insights you can use.
Back-to-school shopping season is a critical time for many brands and retailers. The second largest shopping event of the year has long-term impact…
When Keith Weed was inducted into the Marketing Hall of Fame last month, he talked about the future of marketing. Today…..
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© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
