Jennifer Consaga made the leap from the agency world to “client-side” for a tech company. Moving from a big agency to a client is a hero’s journey.
The AMA hosted a virtual networking event for marketers that set attendance records, connecting AMA members from the tri-state chapters–and beyond.
Marketing networking may not be your top priority now. But here is a May 7 opportunity to connect with top marketers in the AMA network. Join us.
Effective marketing personalization—one-to-one marketing that uses data to deliver targeted brand messages that are customized to an individual—is growing. Here are keys to doing it right.
Working remotely has been a growing trend that is quickly accelerating. Companies must address two challenges: 1) Connectivity and 2) Security
Marketing during COVID-19 and the resulting economic disruption has marketers especially…….
Creating a customer-centric culture across your entire organization is a 2020 imperative. Here are 5 Insights to Consider for Creating Customer-Centricity
Generic brands have been tried through the decades and always fail. Brandless, the disruptive generic product line is the latest failure. Here’s why brands matter.
Starting a new brand as an entrepreneur is a tall order. AMA New York spoke to Paul Cunningham, founder of Leather Head ……
If your company seeks to be more customer-centric in 2020, here’s an event preview for From Insights to Action: Creating True Customer-Centricity
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© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
