Like most marketers, I live by the adage, ‘The consumer comes first.’ As consumer champions, we know the formula is simple, by focusing on your consumer and their wants and needs, we can deliver more relevant innovation to drive long-term loyalty amongst an existing consumer base and conversion amongst new prospects, ultimately driving profitability for the business; simple right?
What will Elon Musk and change in strategy mean for the Twitter brand? And what will it all mean for brands on Twitter? Here are some thoughts from marketers around the world.
We are in a she-cession, a term coined early in the pandemic by C. Nicole Mason, President and Chief Executive of the Institute for Women’s Policy Research. This term focuses on the negative impact our current economic crisis has had on women. The gender gap in unemployment rates is widening. How do we reverse this?
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© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
