Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
On Thursday, September 17th, AMA New York kicked off its fifth conversation in the Women in Marketing series with Mani Dasgupta, Chief Marketing Officer of Global Business Services at IBM. Mani spoke to Young Mi Park of AMA New York about her background and career trajectory from computer engineering to marketing.
Gone are the days of communities being satisfied with token gestures of diversity. Today’s savvy consumers seek brands that convey the company’s genuine voice, inclusive of representational stories. This means Chief Marketing Officers, Brand Strategists, and the like, need to identify concrete ways to create diverse storytelling reflective of their consumer base.
Not everyone can be a subject-matter expert in their industry. And sometimes marketers have to take care of multiple industries, products and services. This means that you may have to rely on others to write what you need as a marketer.
No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing. On Thursday, Aug. 20, Lynn Godfrey, Executive VP and Chief Marketing Officer of the Leukemia & Lymphoma Society, spoke to Young Mi Park of AMA New York about her background and experience as a nonprofit marketing leader.
While women have gained momentum as marketing executives, there is still a great deal of work to do. To drive and support positive change, AMA New York is presenting Women in Marketing: Take Your Seat At The Table, a monthly virtual series
Building a professional competitive advantage for your marketing career is imperative for longevity in the industry. Whether you’re a mid-level marketer or in the early stages of your career, establishing a strong personal brand places you apart from your peers and sets you up for long term success.
Diversity, equity, and Inclusion stand as the pillars to any developmental community in changing the world. In times of social strife due to emerging technologies and skills gaps in the workforce, marketing will be an essential north star for changing the world. Questions will arise from this generation of marketers:
Just say no to boring posts on your social media channels. Susan Varty has some unconventional social media tips for marketers.
Content marketing is an effective way to reach customers and prospective customers — especially during COVID-19 when other advertising streams aren’t available. But it’s in need of a reboot, according to Robert Rose, founder and chief strategy officer, Content Advisory.
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Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
Our mission is to inspire, support, and celebrate brilliance in marketing.
© 2024 Powered by Building Brands Marketing
