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Survey: Marketers Focus on Mobile, Consumer-Generated Content

What is the future of mobile marketing and consumer-generated content? The American Marketing Association New York and BrandSpark today announced in conjunction with Dapresy, a global provider of data visualization and data integration software, that the results of the first annual American Marketing Association New York/BrandSpark American Marketers Survey are available online here.

The survey captures the views of more than 650 marketers across the United States, representing a range of major industries. Marketers shared their overall strategy, key tactics, challenges, successes, media spend intentions and ROI perceptions for both mobile and consumer-generated content.

According to the report, researchers expect to see marketers make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies over the next six to 12 months.

consumer-generated content and mobile marketing

The full results of the survey are available here.

This content was originally published by Dapresy. Visit their website at https://dapresy.com/.