There were more than 8,000 marketing technology (MarTech) solutions available at the start of 2020. In less than a year, the field has grown by 13.6%.
“One in 5 of the solutions on this year’s MarTech landscape weren’t there last year,” says Scott Brinker, creator of the Marketing Technology Landscape Supergraphic; VP, Platform Ecosystem of Hubspot; and Program Chair, MarTech, and Editor of chiefmartech.com. The increase in solutions “is almost the equivalent of the entire 2015 marketing technology landscape.”
This growth was all before COVID-19 changed our worlds – and the pandemic will continue to change the MarTech landscape even further.
Join Brinker to get a closer look at the MarTech field as he moderates an important discussion: The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET, hosted by AMA New York, Austin, DC and Triangle chapters.
Find out how the market is changing with the impacts of COVID-19, and what marketers can do now to plan for the next 12-18 months. Brinker will chat with Joe Rizzo, CEO of marteq.io; Tim Hughes, book author, CEO and Co-Founder of DLA Ignite; and Samuel Itin, VP, Analytics & Marketing Technology of AMA Triangle, and Optimization & Analytics Manager of Cognetik.
According to Marketing Technology Landscape’s supergraphic, the highest growth in the MarTech space over the last year has been in data, physical world interactions (print, retail proximity and IOT); data governance and privacy; video marketing; conversational marketing and chat; and project and workflow management.
The switch this past spring to all things digital has put a spotlight on some companies that offer similar solutions. How will MarTech be impacted with major changes to budgets, company strategy and consumer values? Join the panel discussion to:
- Understand how the MarTech landscape is changing and how to leverage video, social media (including TikTok), collaboration tools and other technology for your business.
- Learn strategies on how to prepare for these changes.
- Determine critical issues to consider as marketers build and refine their MarTech stacks.
- Gain insight to inform your company’s marketing strategy.
Attend The Future of MarTech Panel on Thursday, September 3, 2020 from 12:00 pm to 1:00 pm ET. Thank you to our premium partner, GreenBook, for sponsoring this event.
