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Five Ways an Advanced Online Degree Can Boost Your Career


A master’s degree earned online can set you apart in the increasingly competitive marketing industry — from the comfort of your own home. You can expand your skill set, increase your income potential and prepare yourself for leadership success, all without relocating or disrupting your career.


1. The More You Learn, The More You Earn

Giving yourself a raise in education can help earn you a raise in pay. Advanced knowledge can better position you for salary negotiations, promotions and higher-level positions, which can come with a pay boost. Employees who hold a master’s degree could earn 18% more each week, according to the U.S. Bureau of Labor Statistics.


2. Learn From the Best — Be the Best

When considering online marketing degree programs, seek out those with AACSB accreditation, which is the benchmark of quality worldwide. AACSB accreditation is widely sought by business schools and less than 5% of institutions have earned this achievement.


3. Gain Specialized Knowledge With Concentrations

Concentration options like marketing analytics or digital and social media add a competitive edge to your resume. By specializing in specific areas, your skill set can position you within the ever-changing world of digital marketing.


4. Grow Your Network

In online classes, you’ll have the opportunity to connect with peers and professors from across the country over discussion boards and assignments, growing your network. This helps you connect to new opportunities and industry segments you may not have previously considered.


5. Lead in a Growing Field

An advanced degree can enhance your opportunities for upward mobility by keeping you current on industry best practices. You can leverage your marketing degree coursework on your resume and in job interviews to set you apart. For students interested in pursuing doctoral studies, a marketing degree also teaches enhanced analytical and research techniques.

UA Online is where legends log in — contact us today to start your journey toward earning your master’s! Our AACSB-accredited MS in Marketing is 100% online and includes optional concentrations in Marketing Analytics and Digital and Social Media.