AMA New York’s Future of Marketing Study reports on the evolving B2B space
The B2B market nowadays is dynamic, with much change in who’s involved, how to reach them, and their responses to concerns outside the marketplace. Our study sheds light on how B2B marketing is evolving – and how marketers can most effectively respond. It explores demographic change, the media mix, innovative tech, and brand purpose in B2B today.
AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Charney Research and Toluna conducted the online surveys.
Special thanks to our sponsors GreenBook, Toluna, and Charney Research.
Download the Report Here:
The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York responded with a webinar on “The Future of B2B Marketing.”
