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Download Report: The Future of Marketing Purpose


AMA New York’s Future of Marketing Study 2021 reveals significant findings

AMA New York surveyed 506 consumers and 411 marketers around the United States to explore their attitudes towards trends in technology, marketing, or otherwise. Toluna and Charney Research conducted the online surveys.

Wonder which purposes customers want firms to pursue – and which they are pursuing? Curious if its purpose really influences purchase decisions? New findings from a unique survey of US consumers and marketers on purpose and marketing.

Special thanks to our sponsors GreenBook, Toluna, and Charney Research.
Download the Report Here:

The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York responded with a webinar on “The Future of B2B Marketing.”