Category: Marketing Expertise

Why Virtual Networking Is Good for Your Professional Wellness

Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and stay sharp on…..

Curating Better Experience: The Future of Healthcare Marketing

The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to…..

Overwhelmed with endless marketing data? Read this.

Many marketers today are looking for a solution that will help them go beyond their data, so they can focus on the creative, more inspiring aspects of their work. Paragone.ai is built precisely on this premise.

Transforming Brand Purpose: Change From The Inside Out

Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….

The Brightness and Contrast of Data Analytics

For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data…..

The Evolution of B2B Marketing

For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo…….

Resonate and Activate Marketing’s Age of Empathy

With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.

3 Myths of Startup Marketing

Startups. Marketing. For those in either world, one may sound secondary to the other. After all, startups can be more focused on building momentum for a product. Corporate marketers, however, tend to think about a brand’s story with a more long-term view.

A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume

Your resume has been refreshed for the new job search. On it, you have placed your latest credentials and updated your summary. You even had a friend assess your cover letter. Now you are ready for that next new job.