The Evolution of Media Measurement
Across the media industry, there is a strong appetite to evolve from age and gender to audience-based measurement.
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Category: AMA Original Content
5 Content Development Strategy Ideas
How can you create an effective content development strategy to prioritize, manage, and plan content? Many businesses churn out company-focused assets that are, unfortunately, created in silos and published randomly. Content is not repurposed.
Why Virtual Networking Is Good for Your Professional Wellness
Virtual networking allows people to expand their circle wider than before, have meaningful conversations, and stay sharp on…..
Curating Better Experience: The Future of Healthcare Marketing
The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. Healthcare companies needed to…..
Transforming Brand Purpose: Change From The Inside Out
Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends……….
6 Tips to Navigate Office Politics
No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.
The Brightness and Contrast of Data Analytics
For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data…..
The Evolution of B2B Marketing
For some people, change is terrifying because it often involves risk and uncertainty. Others embrace change as an opportunity……
4 Tips on Customizing Marketing Strategies for Global Audiences
When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new custo…….
Resonate and Activate Marketing’s Age of Empathy
With President Biden’s declaration that all American adults will have access to vaccination in May, he has perhaps defined the optimistic beginning of the end of this pandemic. The pandemic’s disruption, felt so deeply in personal terms, has also profoundly impacted the business of marketing to our forever-changed population.