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2018 Marketing Hall of Fame Call for Nominations





For Immediate Release

Media Contact:
Jack Mello, PR for Marketing Hall of Fame
[email protected], cell 201-981-5617


American Marketing Association New York
Opens Nominations for 2018 Marketing Hall of Fame®

NEW YORK, September 27, 2017 — The American Marketing Association New York today announced the open call for nominations for 2018 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 17, 2018, at the offices of R/GA in New York.

The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, including David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; Nike Brands president Trevor Edwards; R/GA founder Bob Greenberg; former American Express CMO John Hayes; IBM SVP Jon Iwata; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Ogilvy chairman emeritus Shelly Lazarus; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; Subway CMO and former Coca-Cola Company and Allstate CMO Joseph Tripodi; and Jerry Wind, PhD, professor of Marketing, The Wharton School.

“The Marketing Hall of Fame has become a brand unto itself that stands for excellence and career achievement,” said Robert Kahn, Marketing Hall of Fame co-chair, AMA New York president and founder, Kahn Consulting. “The Inductees are thrilled to be recognized and the year-long ramp up to the event in May purposefully engages the broader marketing community in the process.”

“The Marketing Hall of Fame is also the only forum for the marketing community overall for recognizing an extremely select group of our colleagues for the many brilliant ways they have contributed to our profession,” said Joanna Seddon, president, Global Brand Consulting, Ogilvy & Mather and Marketing Hall of Fame co-chair. “We encourage everyone to submit nominations for some of the great marketers whom they believe are worthy of inclusion in our next group of inductees.”

All nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers.

A short-list of the 50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the three 2018 inductees.

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact AMA New York volunteer Lee Hornick at [email protected].

The mission of the AMA New York (https://amanewyork.wpengine.com) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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