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2016 Marketing Hall of Fame Inductees Announced

R/GA CEO Bob Greenberg, Marketing Guru Al Ries, and Former American Express CMO John Hayes have been selected as AMA’s 2016 Marketing Hall of Fame® Inductees. The Induction ceremony will take place April 28, 2016 at PwC headquarters in NY.


The American Marketing Association New York today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO of trailblazing agency R/GA; John Hayes, former chief marketing officer at American Express; and legendary marketing strategist and author Al Ries.

The three will be celebrated at the 2016 Marketing Hall of Fame induction ceremony on Thursday, April 28, 2016, 6:00-9:00 pm in the auditorium at PwC headquarters, 300 Madison Avenue at 42nd St in New York. For tickets and other information, please visit Marketing Hall of Fame website.

The Marketing Hall of Fame was established by our chapter to celebrate brilliance in marketing across all fields and industries. Each year, the program recognizes individuals who are making outstanding contributions to the field and inspiring a new generation of marketers. The honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past Marketing Hall of Fame inductees include Trevor Edwards, president, Nike Brands; Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Beth Comstock, CMO, GE; Joseph V. Tripodi, former chief marketing & commerce officer, The Coca-Cola Company; David Aaker, vice chairman, Prophet and BerkeleyHaas School of Business, UC Berkeley professor emeritus, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

“Our 2016 inductees represent an extraordinarily impressive cross-section of influential marketers, all world-renowned for their outstanding contributions to the field,” said Joanna Seddon, president of the NYAMA and president, Global Brand Consulting, OgilvyRED. “Selection of these inductees is the decision of the several hundred marketers leading marketers who form our Marketing Hall of Fame Academy and final judging panel. This rigorous process has once again resulted in our honoring three leaders who are shaping the ways we practice marketing today and inspiring the marketers of the future.”

“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, 2016 Marketing Hall of Fame chairman, NYAMA board member and founder, Kahn Consulting, Inc. “We are extremely proud to celebrate the extraordinary contributions of Bob Greenberg, John Hayes and Al Ries, all of whom truly represent the pinnacle of leadership and innovation in our field.”

The 2016 Marketing Hall of Fame Induction Ceremony on April 28, 2016 at PwC headquarters in New York will include cocktails and hors d’oeuvres followed by presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s view of how marketing will evolve in the future.ch inductee’s view of how marketing will evolve in the future.