What marketing measures matter?
Every marketer struggles to understand what measures matter so we can make effective decisions. The CMO Scorecard distills decades of marketing effectiveness research to identify the ‘Creative’ and ‘Media’ principles that drive business ‘Outcomes’.
Join the AMA New York and LinkedIn B2B Institute for an in-person presentation of their cutting-edge approach to measuring brand advertising with Rachel Abbe – Industry Research Lead, The B2B Institute at LinkedIn.
Friday, January 19th | 11:30 – 1:30 pm | LinkedIn NYC Offices
Empire State Building (350 5th Ave)
$10 for AMA Members | $20 for non-members
Ticket includes presentation, networking, and lunch
For general program-related questions please email [email protected]
