We will discuss how:
- Social Media has catapulted sports’ impact
- Brands and sports teams are connecting with fans and consumers in innovative ways
- The Taylor Swift Effect and Women’s sports impact the overall sports landscape
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With over two decades of seasoned experience in digital media and advertising, Shruti’s transformative tenure as the Managing Director and Head of Content & Media Strategy at Ogilvy North America stands as a testament to her pioneering spirit.. Throughout her career, Shruti has led groundbreaking campaigns for industry giants such as Patrón, Vail Resorts, Pernod Ricard, Verizon, Instagram, and Formula 1.
Under her stewardship, a small team burgeoned into a powerhouse of over 100 professionals across North America, Africa, and Asia-Pacific. This growth was propelled by Shruti’s unique ability to foster a 100% retention rate, underscoring the positive, inclusive culture she cultivated—an environment where ideas flourish and innovation is the status quo
Shruti’s innovative approaches have catapulted business growth and earned her prestigious accolades, such as the Adweek 2024 Media All-Star Award. Her insights resonate across the industry, making her a sought-after speaker at leading forums like Adweek and SXSW, where she shares her vision for the future of advertising and corporate leadership.
Ian Trombetta is the Senior Vice President of Marketing at the National Football League (NFL), where he oversees the league’s social media, influencer / creator strategy, and content marketing.
With a focus on driving fan engagement and expanding the NFL’s global presence, Ian plays a key role in shaping the league’s brand across several platforms. His leadership in managing innovative marketing campaigns, leveraging influencers, and curating impactful campaigns has significantly contributed to the NFL’s continued growth over the past several years. Ian’s expertise lies in blending traditional sports marketing with cutting-edge cultural trends to connect with new and existing fans around the world.
After three seasons as the Vice President of Marketing with the New York Liberty, Shana Renee Stephenson was promoted to Chief Brand Officer. In this role, Stephenson oversees strategies and day to day management of marketing, partnership initiatives, content and innovation for the Liberty brand. Additionally, she is responsible for maintaining strong relationships with core fans and building relationships with new fan bases.
A former ESPN marketing professional with more than a decade of sports industry experience, Shana has a passion for storytelling – adding a unique perspective, relatable relevance and necessary voice to traditionally male-driven sports community has landed her opportunities with AspireTV, Black Enterprise, Bleacher Report, espnW, Essence, Madison Square Garden, Melissa Harris Perry Show, MSNBC, New York University, and Refinery29, to name a few.
Her keen knowledge of sports inspired her All Sports Everything, a New York centric sports blog with a range of lifestyle, news and other sports-relevant content; UnManning the Game, a platform designed to highlight women in sports; and THE MAJORS, a movement celebrating young-ish influencers of color, sports business’ unsung architects of dope.
In October 2020, Shana was named to the Sports Innovation Lab Women’s Sports Leadership Board, the first of its kind, specifically dedicated to accelerating the growth and commercialization of women’s sports.
A New York native, Shana currently resides in Harlem. She received her BA in Psychology from Spelman College, and her MS in Sports Business from New York University.
Jason is an Adweek staff writer covering sports marketing and the overall business of marketing. Jason has previously covered marketing, technology and personal finance for TheStreet, MarketWatch, and MSN Money.
