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Rebooting Content Marketing

The New B2B Content Marketing and Becoming an Audience Company in a Post-Digital World

We’ve seen the recent headlines: “Businesses Struggle with Digital Content”. “Content Marketing is more expensive or takes too long”. Well, the truth is – those headlines are mostly true. But they don’t have to be.

Marketers can transform strategic content into something much clearer, and actually something that helps the company become more profitable. Let’s reboot, and peel back the covers of what’s actually going on with successful content and marketing approaches in today’s digital enterprise.

Let’s take a hard look at the actual business strategy of content marketing and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.

Webinar registrants can expect to learn:

  • Actionable steps that marketers can take to integrate content marketing into their Brand, Demand Generation, and Account Based Marketing approaches.
  • A new framework for both a business case and a measurement strategy for content marketing.
  • Real examples of companies make content marketing work as a business strategy.

BONUS: Attendees get access to a special discount to Content Marketing World 2018.


Robert Rose
Chief Strategy Advisor, Content Marketing Institute

Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing, with co-author Joe Pulizzi has just been released. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards for a number of companies, such as Akoonu, DivvyHQ, and Tint.