[On Demand]
The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all. And for Rover, putting trust and love of pets in every endemic word is key.
Jordanna will also reveal what localization and translation projects look like when a company is internationally acquired, and share with us the importance of placing translation at the forefront of all corporate planning.
Don’t stop Retrievin’! Tune in and learn how Jordanna navigates localization for Rover, ensuring the content is on-brand and culturally relevant to the company’s end users.
WHAT YOU’LL LEARN:
- Data mining for hyper-localization
- The ROI of content localization
- The power or peril of word choice
- Three steps to a localization strategy
WHO SHOULD ATTEND:
- B2B/B2C marketers
- Decision-makers from global enterprises who have a potential need for translation or content localization
- Decision-makers who support international expansion
Speaker
JORDANNA BER – Speaker
Head of Localization
Rover
The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. Jordanna works at Rover, an international company known for providing 5-star pet sitters and dog walkers in over eight European markets. She leads up the localization team and has been with the company since they acquired the organization she previously worked for, Dog Buddy, in October of 2018.
ADRIAN COHN – Host
Head of Marketing
Smartling
Adrian Cohn is the Head of Marketing at Smartling, responsible for conceptualizing and implementing worldwide, omnichannel campaigns for the company. Adrian is co-host of The Loc Show, a podcast that teaches you everything you need to know about language translation. Prior to joining Smartling, Adrian lived and worked in New Orleans, where he remains on the board of Touro Infirmary Foundation.
For general program related questions please email [email protected]
