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Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey

The results are in for the 2016 AMA New York / BrandSpark American Marketers Survey!

The survey captured the views of 661 marketers across the United States, representing a range of major industries. Marketers shared their strategic focuses and concerns, tactical challenges, media spend intentions, and ROI perceptions.

The study provides marketers with a view on how their peers are meeting challenges in a complex marketing landscape, and what strategies and tools American marketers are using to push their teams and brands forward.

Highlights are presented by Philip Scrutton (VP Insights, BrandSpark), followed by a discussion of implications for marketing strategy in 2017 with David Rogers (Immediate Past President, AMA New York) and Robert Levy (President, BrandSpark).

Webinar viewers will:

  • Understand what strategies American marketers are using to stay competitive.
  • Learn what tools and tactics have been successful for other marketers.
  • Identify the top trends that leading marketers anticipate will impact the field in the coming future.

Our Featured Speakers

Robert LevyPresident, BrandSpark

David Rogers
Immediate Past President, AMA New York

Philip Scrutton
VP Insights, BrandSpark