Our Leadership

Karen McFarlane, the founder of Kaye Media, is a seasoned chief marketing officer with over 25 years of experience. Her expertise in shaping compelling brand narratives and strategies has guided businesses toward transformative growth and market clarity. Her work spans technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries — from startups to nonprofits to Fortune 500 companies.

Karen’s role extends beyond her company, as evidenced by her impactful tenure as President of the New York chapter of the American Marketing Association (AMA), where she earned eight Chapter Excellence Awards and now champions equity as the Chair of DEI Innovation. 

Additionally, Karen serves on the Board of the Hudson Valley Credit Union, New York’s fifth-largest credit union. Her influence is also felt nationally as the President-Elect and DEI Co-Chair for the AMA’s Professional Chapters Council and through her work with Momentum and Value for People of Color, where she champions equitable opportunities for young people of color. 

Recognized as a thought leader, Karen frequently speaks on inclusive marketing and conflict resolution, and her contributions to the field have earned her recognition as one of the most notable figures in marketing and PR by Crain’s Business. Karen’s commitment to advancing racial and gender equity in Corporate America is evident through her passion project, Colossal Work, underscoring her dedication to driving meaningful and sustainable change.