Our Leadership

Giunero Anthony Floro is a seasoned marketing, customer experience, and communications leader with a rich tapestry of experiences spanning over 25 years. His journey has taken him through pivotal roles in B2B, B2C, and B2B2C financial services, where he’s known for transforming brands into household names and steering them towards remarkable growth and awareness.

At the heart of Floro’s expertise lies a deep understanding of marketing and brand strategy, digital innovation, and customer-centric approaches. His leadership as the Senior Vice President and Chief Marketing Officer at Selective Insurance Company stands as a testament to his skills, where he revolutionized marketing and customer experience, aligning them with the core business objectives. His strategies not only repositioned multiple lines of business but also played a crucial role in surpassing business targets.

Before his significant impact at Selective Insurance, Floro’s career spanned global metropolises – New York, London, Frankfurt, and Rome – holding senior marketing positions at American Express, Ameriprise Financial, and JPMorgan Chase. His strategic acumen in these roles resulted in remarkable feats, from generating billions in new assets to leading brand launches and customer acquisition surges.

But Floro’s professional story is more than just a tale of corporate success. It’s about a passionate commitment to community service and mentorship. As a proud graduate of NYU Stern School of Business, he extends his expertise as a mentor with SCORE and as a guest lecturer at NYU and Columbia. His work with the Human Rights Campaign and other LGBTQ+ organizations mirror his dedication to inclusivity and social change.

Floro’s entrepreneurial spirit culminated in the creation of FLORO agency, a venture embodying his philosophy of combining business acumen with impactful marketing. Under his guidance, FLORO agency has become a beacon of innovative strategies and tangible results, dedicated to amplifying client stories and fostering growth.

Serving on the board and as the Volunteer Chair for AMA New York, Floro brings his wealth of experience and heart for community service to the forefront, helping shape the next generation of marketing leaders. Residing with his husband between Manhattan and Bucks County, PA, Floro’s life is a blend of professional excellence and profound community engagement, a true reflection of his commitment to both business success and social responsibility.