This webinar discusses the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage this technology to support sophisticated consumers and complex customer journeys.

Webinar viewers will learn:

• The key marketing technology capabilities that drive business value and how enterprise marketing technology will evolve over the next several years.
• How to utilize marketing technology to develop institutional knowledge and unique intellectual property that drives effective customer experiences and sustainable competitive differentiators.
• How to develop buying criteria and implementation priorities to fully leverage marketing technology investments.

Our Featured Speaker

Joe Stanhope
VP, Principal Analyst serving B2C Marketing Professionals, Forrester