The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. During this session, we will discuss new ways to activate your digital marketing strategy with a panel of thought leaders.
Featuring
Olivia Fischetti
Director of Digital Strategy
EmblemHealth
Olivia leads the web and digital teams for EmblemHealth and AdvantageCare Physicians. She oversees each company’s website, email, mobile app, blog, tracking and digital integration projects. Olivia is working to drive the enterprise toward becoming digital first, thinking strategically and improving the overall constituent experience.
Prior to her role at EmblemHealth, Olivia started her career in entertainment public relations where she worked on award-winning film campaigns including Django Unchained, Dallas Buyers Club and The Theory of Everything.
Olivia has a Bachelor of Science in Marketing from Binghamton University’s School of Management and a Minor in Cinema. She is currently pursuing her Masters in Health Management from Columbia University Mailman School of Public Health while working at EmblemHealth.
Beth Leonard
Chief Marketing and Communications Officer
EmblemHealth
Beth serves as Chief Marketing and Communications Officer for EmblemHealth and AdvantageCare Physicians. She oversees marketing, internal and external communications, community care strategy, grassroots initiatives, digital transformation, and the consumer experience.
Prior to joining EmblemHealth in June 2016, Beth was Executive Vice President of Communications and Strategic Initiatives at America’s Health Insurance Plans (AHIP), the trade association representing the health insurance industry. In that role, she developed and led high-profile campaigns, multi-faceted initiatives, strategies advancing public policy, and business priorities on behalf of health insurers during the health care reform debate and implementation of the Affordable Care Act.
Beth’s political background also includes extensive campaign experience. She participated in two presidential campaigns, holding a number of critical roles for John Kerry’s campaign in 2004, and serving as the New Hampshire campaign manager for John Edwards’ campaign in 2008. Ms. Leonard also managed the re-election campaign for the longest-serving mayor of Boston, Mayor Thomas Menino. After the mayor’s successful reelection, she was appointed Chief of Staff at the City of Boston’s Redevelopment Authority and Economic Development Agency.
Reena Jana
Creative Lead, Business Inclusion
Google
Reena develops Google’s narrative on bridging the digital divide. She turns business inclusion strategy into compelling and actionable thought leadership and experiences. Oversees marketing strategy, content creation and editorial operations related to inclusion. Drives audience research, UX, testing, and analysis to inform and refine content strategy and validate Google’s inclusion practices.
Prior to joining Google, Reena led content strategy and editorial efforts for IBM’s newest forms of external and internal thought leadership. She ghostwrote, for senior marketing executives and IBM Research scientists, essays on topics ranging from how to inspire more women and underrepresented groups to pursue STEM education, to new uses for predictive algorithms for food safety research, among other timely subjects. Reena served as creative director on new video styles and interactive, mobile-friendly experiences.
Reena advised IBM’s senior-most marketing executives on narrative strategy and content strategy at the global, corporate level. As product owner, led teams of programmers, UX experts, designers and content strategists to experiment, test and launch internal and external websites and mobile experiences. She co-designed and led national and global workshops on product narrative creation and digital marketing, across the world and customizing for local markets in the US, Europe, India, and Australia. Reena hired and managed IBM’s first corporate digital content strategy team, as part of IBM Studio (formerly known as the Design Lab).
Cost:
$35 for Current AMA New York Members
$50 for General Attendees
Appetizers and soft drinks will be made available to attendees.
