Reuters Events: Strategic Marketing East 2023 (November 7-8, NYC) brings together the world’s most influential brands to define the future of marketing. Featuring an awe-inspiring line-up of CMOs and senior marketing leaders, including PepsiCo, Intel, Citi, Unilever, Verizon, MAC Cosmetics, Wyndham Hotels, and many more, SM23 will equip leaders with the tools and strategies they need to drive innovation and growth.

In today’s dynamic landscape, marketers face immense pressure to continuously adapt. You need to stay relevant, showcase your value, and bring purpose to the heart of your organization. Strategic Marketing will empower you to evolve with your customer, embrace innovation, and integrate brand purpose in everything you do.

Explore Four Key Themes for 2023:

• Leadership and Growth: Unlocking Success through Strategic Vision: Marketing leaders are constantly required to think holistically. Gain valuable strategies and leadership skills to effectively navigate challenges, inspire your team, and unlock new opportunities for sustainable growth.
• Brand Evolution: Harnessing the Power of Identity, Rebranding, and Purpose: Discover strategies to connect with socially conscious consumers, create impactful brand stories, and build a loyal community around your purpose. Explore the intersection of brand building, societal impact, and sustainable growth.
• Content and Creative: Igniting Engagement and Mastering Storytelling: Compelling storytelling is the key to creating valuable, relevant, and shareable content that captivates your customer. Harness the magic of visual storytelling and the power of influencers to attract, engage, and retain your target audience.
• Data, AI, and Consumer Insights: Unleashing Intelligent Marketing: Navigate the intersection of technology and consumer understanding. Discover how to utilize power of advanced analytics to gain actionable intelligence, identify emerging trends, and personalize customer experiences.

Gain access to first-hand insights from the world’s biggest brands and leave with strategy-defining knowledge, enabling you to stay ahead of the game.

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