by Lisa Merriam
Member, Board of Directors
The Nike brand is running up the score this football season. Coming up the the Super Bowl, Nike has racked up a number of impressive achievements:
- Speed Initiative: By cutting product development and production time 50% and getting closer to it fans, Nike;s “Consumer Direct Offense” puts relevant products in market faster than ever in a time-is-money world.
- Most Anticipated Products: Nine of ten of the most anticipated products for 2019, according to Sneaker News, bear the Nike brand.
- Innovation: Nike tells its brand story in a fresh and dynamic way with its new flagship 5th Avenue Nike House of Innovation, replacing the tired Niketown concept.
- Kaepernick: Nike finessed “divisive” in one of the most talked-about campaigns of the year. Love it or hate it, Nike made headlines. Our post on the Nike controversy was our most read ever.
- Marketer of the Year:Ad Age put the company at the top of its marketing A-list for taking the risks needed to win big.
- Performance: It all adds up to growth and profit. Revenue in end of August numbers was up 10% over the same period a year ago and net income is up 15%.
Update on Nike brand controversies here>>
